Market Updates & Local Insights
Notes on the Northeast Florida market, worth a couple minutes.
Jacksonville's Best Week to Sell Is in March. Here's What to Do This Fall to Be Ready
Planning to sell your Jacksonville home next spring? Realtor.com's data puts our best week in late March. Here are six things you can do now to get ready.
Mortgage Rates Are Back Over 7%. Here's How Much Cushion to Build Into Your Jacksonville Budget
Rates swing, and a 100 basis point move can change what you can afford by $60,000. Here's how much room to build in if you're buying in Jacksonville in the next 3, 6, or 12 months.
Should You Wait to Buy a Home in Jacksonville? 23 Years of Data Weigh In
A 23-year study found buying now beat waiting two years in 61% of cases nationally, and 74% in Florida. Here's what that means if you're buying in Northeast Florida.
Realtor.com Named the Best Week to Buy a Home in 2026 — Jacksonville's Isn't Until Late October
Realtor.com's 2026 report names September 27–October 3 as the national best week to buy a home. Jacksonville's own window doesn't open until October 25–31. Here's why, and what it means if you're buying here right now.
Where Home Prices Rose (and Fell) in 2026 — And Where Jacksonville Fits
Home prices rose 2.1% nationally over the past year, according to new FHFA data, despite the doom headlines. But Jacksonville actually bucked that trend: our metro slipped about 0.4% year-over-year, even as Florida statewide ticked up. Growth was strongest in the Midwest and Northeast, while Sun Belt markets like ours cooled off. Bottom line: if you're buying or selling here, this is a softer market than the national numbers suggest, worth knowing before you price a listing or make an offer.
Why Hasn't That House Sold Yet? What Jacksonville Buyers Should Check First
A home that's been sitting on the Jacksonville market for weeks could be a red flag — or your best negotiating opportunity. Here's what to check before you make an offer.
Contract Cancellations Just Hit a 3-Year High — Here's What That Means If You're Selling in Northeast Florida
Contract cancellations just hit a 3-year high — 14% nationally, but 17.3% here in Jacksonville, one of the highest rates in the country. That's roughly 1 in 6 deals falling apart before closing. If you're listing this fall, pricing and prep matter more than ever, since buyers have more leverage to walk over an inspection finding or a low appraisal.
Want a Better Deal on a Home? Look for These 7 Signs
Learn seven signs that a home seller may be willing to negotiate on price, closing costs, repairs, mortgage rate buydowns and other terms.
The Home Buyer's Red Flag Cheat Sheet: Northeast Florida Edition
Jacksonville and St. Augustine homes come with their own quirks — sandy soil, humidity, salt air, and a mix of housing stock from the 1960s to today. In this post, Matt breaks down 8 red flags Northeast Florida buyers should watch for before falling in love with a house: roof age (and how it affects your insurance), polybutylene or galvanized plumbing, aluminum wiring, termite damage, poor drainage, flood zone status, HVAC age, and septic systems. None of these are automatic dealbreakers — they're just things worth asking about, inspecting, and negotiating on before closing.
The ROAD to Housing Act Just Became Law. Here's What It Means for Northeast Florida.
Congress passed the 21st Century ROAD to Housing Act, a sweeping housing law with more than 50 provisions. Here's what it could mean for buyers and sellers in Jacksonville, St. Augustine, and the rest of Northeast Florida.
What to Expect When You're Buying a Home in Northeast Florida
A walk through the four stages of buying a home here, from building your game plan to what the final 48 hours before closing actually look like.
Welcome — What to Expect Here
A quick note on what this space is for, and what's coming.